- Kuva: Creative Commons / morberg
Carlsberg toteuttaa merkittäviä uudistuksia olutbrändissään. Yhtiön mukaan kyseessä on suurin kansainvälisen olutbrändin uudelleenlanseeraus Carlsberg-konsernin historiassa.
Uudistuminen tarkoittaa muun muassa pakkausmuutoksia, uutta ohralajiketta ja laajaa markkinointikampanjaa.
Carlsberg uudistaa muun muassa laajasti tunnetun sloganinsa. Yhtiö on markkinoinut olluttaan lauseella ”Probably the best beer in the world” vuodesta 1973. Uusi slogan kuuluu: ”That calls for a Carlsberg”.
Yhtiö on myös patentoinut uuden ominaisuuden oluessa käytettävässä maltaassa. Yhtiön mukaan Null-lox-ominaisuus parantaa oluen maun säilyvyyttä.
Sinebrychoffin panimomestarit ovat tehneet alkukeväällä koekeittoja Null-lox-ohralla ja viimeistään kesällä kaikki Sinebrychoffin valmistama Carlsberg on tehty Null-loxista. Sinebrychoff on osa Carlsberg-konsernia.
Kommentit
”That calls for a Carlsberg”.
Nature calls after Carlsberg!
Null-lox-ohra
On varmaan jotain terveysvaikutteista...
Ei ole Olvin voittanutta
Lapin Kultakin tehdään nykyään Keravalla Koffin pajalla.
Ei kai nyt sentään, sehän on Hartwallin tavaramerkki
oletko asiastasi ihan varma? Koff on kilpailija
Anna kun arvaan
Geenimanipuloitua pikakaljaa? Taidan jättää väliin....
Ei tee koffi lapparia
Joku väittää täällä että Koffi tekee Lapin Kultaa. Näin ei ole vaan se litku on Hartwallin tuote ja se tehdään nykykään Lahdessa.
eli tunturipuromielikuva on muuttunut
se on nykyisin Launeen pohjavettä
Haiskahtaa siltä, että Carlsberg on seuraava katoava olutmerkki
Haiskahtaa siltä, että Carlsberg on seuraava iso olutmerkki, joka katoaa takavasemmalle historian muistoihin. Se onkin aina ollut huonon makuinen. Parempia on pilvin pimein.
Toki on maailmalla yksi huonompikin olut: Budweiser, amerikan ihmemaan vesikalja.
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